While it can be complicated to manually create an email pitch campaign which is personalized for individual journalists, you can use a service like JustReachOut to make the process hassle free. The Press Release Template. Start out strong and succinct. Newsjacking – that’s how I built this company to 40M pageviews and eventually got acquired – https://thenextweb.com/socialmedia/2015/02/21/took-startup-0-40m-pageviews-got-acquired-google/ Still works so well! When using a quote by someone in your nonprofit press release, make sure to use their title/position. Include your email id and phone number to give them a point of contact when they want to reach out to you. GOOGLE), Month, Day, Year - details. As you compose the press release, add the city, state, month, day, and year of its publication. Also, remember that they’re not public relations professionals or influencers on social channels. This would have led their event press release. Want to learn how to write a press release? But speaking of whether PR releases are archaic – there is a great Q&A on this here on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6494601770898116609, I just responded to it yesterday actually mentioning my latest article on TNW “Want to score press coverage for your startup? Your hook for the story/finding you’re pitching must be based on a trending topic journalists are covering right now. Use a professional tone without jargon in your writing. Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event. While you may not be able to provide journalists with your own breaking news event every time, you can use a content marketing process called newsjacking. The downside to using distribution services that you miss out on the opportunity to connect personally with media contacts and build relationships. So go ahead and follow these steps to get the media coverage you know you deserve! Creating a press release is a useful way of raising awareness about your event - and if your press release is written well, you could acquire some great coverage and exposure for free. One major question you may have is:When do you Need a Press Release? Use more than one hyperlink per every 100 words; otherwise, a search engine may view it as spam. Write a few paragraphs that outline the event as clearly and concisely as possible. Why: Why is this information relevant to a reader of these media outlets? 100% Rebecca. . thanks for the informative blog post. However, unlike other types of press releases, this official statement includes the contact information within the body itself. This press release template includes space to accommodate all the necessary aspects of a standard business press release. When writing press releases, ask yourself – “What am I trying to achieve out of this?”. Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written. When you use these trends in your pitch while still creating evergreen content, they will rarely be rejected. The next step in learning how to write a press release is understanding the press release format. Your press release headline is the first thing anyone’s going to see, so you have to make sure it’s perfect. Analyse the audience for your event; The Five Ws of An Event Press release; Write an Attention grabbing headline for your event; Grab attention with your first paragraph; Write the body of your event press release; Use Call To Action Techniques; Add a quote; Add The Boiler Plate; Distribute your event press release Stories with an emotional connection resonate better with a target audience and lead to more social traction. http://smebulletin.com/press-release-distribution/ has a really good links of budget, basic and premium options. Now, let's look at the basic dos and don'ts of writing a press release for an event. I just want a chance to send you my best material about PR, SEO, influencer and content marketing. Hope these two links give you enough info in response to your dilemma about PR releases? This first paragraph has to answer the “5 Ws” as concisely as possible. You can find out more about how to pitch to the right journalists and publications here. 3. Here are our predictions for the year ahead. They’re also made aware of the various features that make this laptop so impressive to customers. But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? These elements range from 25 to 30 words and answer the "who, what, why, when, where and how" questions of your event. When: When did this story or event happen? Just use these examples we listed here as a guide to what usually works. This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company's website address, the name of the key person to contact about the release, and an email address. Depending on the press release, let your leaders, your staff, your volunteers, or your beneficiaries take the stage. How much is too little? It’s only towards the end of the article, after you’ve got a good idea of what the robot is, does it go into the technical facts and details. In accordance with best practices , the release does not offer a one-size-fits-all story, but allows journalists to explore the angle their audiences would most value. View more, 6. Create emphasis by using multiple exclamation points or ALL CAPS. Include the name of the event and either the location or theme of the event. Use the first paragraph to elaborate on the details of the event. The first sentence you write for your event press release should answer all of the five W questions: who, what, when, where, and why. Finally, the press release should include contact information. Always send any supporting images or graphics that will be used or was a part of this event or news. Thanks for the note Peter. The last thing they want to do is sift through tons of sentences to find out if it’s relevant. The upside to this, however, is the ability to personalize your pitches and build valuable contacts with people in the press industry. Finally, the press release should include, Now, let's look at the basic dos and don'ts of writing a press release for an event. If your event is coming up soon, you should write “ For immediate release ” at the top of the press release. You won't want to give too many details up front. If you're writing an online press release for an event, know that Google will index 60 characters and Yahoo, 120 characters. Use active voice. Should you send out a traditional press release, or would an online-only press release suffice? So how do you write a press release that attracts attention and sells your event? Just a simple line space will suffice. Keep your press release within 300-800 words. You can build your brand image and shape public perception through an informative official statement with facts to counter any negative publicity. If relevant information is easily accessible in the title and lead, they’re more likely to give it a chance. The lead gets right to the point. Before the intro para or lead, it mentions where the news is taking place. You’re now armed with all the knowledge you need to craft the perfect press release that’ll blow the socks off any journalist. Our software allows you to find the relevant journalists and send out targeted email pitches in small, curated batches with careful follow ups. I haven’t tried this new one you mentioned, will have to give this a try. The post How to Write a Press Release for an Event appeared first on Express Writers. Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. They also happen to love data. You can write and distribute an event press release as well if you plan hosting an event to launch your product. Remember, you're not writing the story itself for the general public - that's the job of media outlets that pick up your story. 100% agree with you Michael! You need to grab your reader within the first few words. Whether you’re using a press release template or creating your own, make sure it has the following: Title – telling what the news will be about. If you can incorporate keywords efficiently, your rank for those keywords on search engines can shoot up. For example, this press release bills its event as “The Biggest Cat-Centric Culture Event In The World.” Note how their release isn’t just: “We’re putting on this event”. Give away everything. Invite a high profile, but RELEVANT, celebrity or influencer to your event and lead your press release with the fact that this VIP will be there. Structure your release like a news story, putting all the important information in the first paragraph and mention interview possibilities and visual moments. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release. Then you want to hop over to this option over here Soulful press releases free. 5. When you search for your target keyword in JRO, the software shows a list of journalists and bloggers along with their contact details. What elements should your press release include or exclude? Here’s a handy infographic about when you should send a press release for maximum media coverage: Here are a few examples of good press releases: Bain & Company Launches NPS Prism, A New Business To Help Companies Create Game-Changing Customer Experiences, Marathon Brewing Releases Signature Beer, 26.2 Brew, Nationwide, Curacity Partners with CitizenNet to Turn Instagram into a Measurable, Revenue-Driving Platform for Hotels, Waterford Hotel Group and Waterton Forge Partnership to Grow Hospitality Footprint, Autosoft Recognized as a Best Place to Work in Pennsylvania Five Years Running, American Management Association (AMA) Named to 2019 Training Industry’s Top 20 Leadership Training Companies List, PolyOne Board Elects Dr. Patricia Verduin as Director, ICF Appoints Mark Lee to Lead Public Sector Group, ProcessPro ERP Releases New Cultivation Management System, Collateral Analytics Launches A New Commercial Automated Valuation Model. Vibrant verbs create interesting and fresh copy and draw the reader in. Grab the reader's attention with a strong, catchy headline with keywords that people will most likely use in their search. How much information is enough? Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed! Snapchat Announces New, $3.5 Million AR Creator Fund to Help Fuel the Next Stage of AR Development, Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in 2020, 17 CMO Predictions for 2021 [Infographic]. Press releases are not features. In this example, the location is New York. Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always talking about the same basic thing. It has a compelling hook that makes people want to share it. Those are the nuts and bolts of writing a press release for an event. One easy way to spot these trends is to see what top journalists in your industry are writing about. The format is: City, State, (name of service or publisher of the press release, e.g. Write a genuine headline . For a more in-depth look at how to write the perfect boilerplate, click here. An event press release is used to promote a newsworthy event that a company is hosting or sponsoring; it should include all details of the celebration, fundraiser, conference, etc. A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Keep it up! Get Your Press Release Templates … Don’t write releases from scratch! For example, if something is viral on social media platforms like Twitter, tying your news release to it is a smart way to get traction. The free newsletter covering the top industry headlines, But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? Just like in social media marketing, the timing of your content plays a huge role. Implement this tactic right now with our software. They need to know how they will benefit by attending. You want your press release for an event to be distributed over a wide range of networks, some of which may not support HTML. With our White Label Services, your press release is guaranteed to be published on several top tier news outlets, including ABC, NBC, FOX, Yahoo, USA Today, MarketWatch, and more. Giving them exclusive data in a media release is a good way of offering both. The body of the press release is where you really get to tell the story of the event. Cision – crazy expensive. By signing up to receive our newsletter, you agree to our, How to Write a Press Release for an Event, 25 Predictions for Social Media Marketing in 2021, Facebook's 2020 Year in Review [Infographic], Snapchat Adds Astrological Profiles So Users Can See Their Alignment with Connections in the App, Twitter Outlines the Biggest Tweet Trends of 2020, Including TV Shows, Sports, People and More, 10 TikTok Trends to Guide Your Social Media Strategy in 2021 [Infographic], 2020 Audience Insights for B2B Marketing in the Year of Disruption, Developments and Trends in Holiday Shopping, Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing, 2021 Predictions & Trends in Digital Advertising. Use bullet points or long lists. View more press release writing tips and examples in another of our blogs. May ask how you pick keywords for the searches? That’s why it’s a good idea to keep your press release writing factual – not exaggerated. 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